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L’Oréal Completes North America Deal for Shu Uemura Art of Beauty & Biotherm

The partnership with Ingenuity will manage direct-to-consumer activity for the luxury brands.

The commerce division of The Hut Group (THG), Ingenuity, completed a deal with L’Oréal to manage the direct-to-consumer (DTC) activities for two of L’Oréal Groups’ luxury division brands in North America.  The agreement concluded between L’Oréal International Distribution and Ingenuity will leverage Ingenuity’s complete commerce solutions for growth of L'Oréal's luxury division brands Shu Uemura Art of Beauty in the USA and Canada, and Biotherm in the US. Vivek Ganotra, CEO of In...

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